With recession in America now an undisputed fact, and the whole global economy seemingly coming to a screeching halt, us online marketing folks have to ask the question, what does it mean for us?
Well, according to comScore, online sales have been pretty slow during the US holiday season. But now things seem to be picking up a bit. The million dollar question is, however, will the online sales pickup be enough to help recover some of the losses from the last few months.
Knowledge about online shopping trends is still something which is very much up in the air at the moment; we simply do not have enough data to make any sort of educated estimates. It will be interesting for us online marketers to watch how this global economic downturn affects consumers spending.
Online Holiday Sales
Does a recession make consumers more hesitant to buy online? Or does it make them more likely to ferret around and find the best deals… online? The next few months will be a very good educational lesson for those of us that focus on driving digital sales online.
Read more at the TechCrunch article
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